01
Aug
A voyeuristic media After seeing The Hindu vs. Times of India (TOI) advertisement, the first thing came to my mind- this is a brand war between two ideologies and not necessarily between two newspapers. In South India, The Hindu is the No. 1 English language daily and Indian Readership Survey (IRS) data for the 4th quarter of 2011 reveals that Hindu's average issue readership has grown by 2.7 per cent. TOI had launched their Chennai edition back in 2008 and the recent advertisement is a definite strategy to penetrate The Hindu's market. The tagline of the advertisement says "Are you…